![]() ![]() Unless NAFTA is rewritten or scrapped, as President Donald Trump has threatened, trucks built there don't pay the chicken tax. The carmaker might also try to squeeze the truck into one of the plants operated by its Korean sibling, Kia, one in Georgia, the other in Mexico. The alternative would be to produce Santa Cruz at Hyundai's sole U.S. But at the likely price for the Santa Cruz, margins likely will be much tighter. ![]() That could mean a starting price in the teens, undercutting the current base model among midsize trucks, the Nissan Frontier, which starts at around $18,000.įull-size pickups are some of the most profitable vehicles sold in the U.S., and midsize models are generally delivering good margins, according to industry data. Though it will have more flexibility than a similarly sized utility vehicle, Hyundai isn't planning to bill the production Santa Cruz as a work truck, but will target millennials and even younger Gen-Z buyers who, much like the then-young boomers, wanted something a bit different and more affordable. Retracted, the Santa Cruz concept was only about as long as a typical concept sedan. Fully extended, a motorcycle could fit into it. The unusual system worked something like a drawer, allowing the bed to slide back to add extra length for large cargo. One of the key questions yet to be revealed is whether the production version of the Santa Cruz will feature the same, unique bed extender that was a key part of the show car's appeal. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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